Major Players in the Billion-Dollar Gaming Industry Bet On LivePerson
Real-Time Chat Enhances Customer Service At Online Gaming Sites
NEW YORK–(BUSINESS WIRE)–Oct. 3, 2000–LivePerson, Inc. (Nasdaq: LPSN – news), a leading ASP of technology that enables real-time sales and customer service interaction over the Internet, delivers its electronic customer-relationship management (eCRM) products to today’s major online gaming and betting companies. The industry, which according to Datamonitor is expected to reach more than $3.5 billion by 2002, is one of the most lucrative businesses on the Internet.
LivePerson’s gaming clients include Betzone.com, Bet2day.com, CSRLive, Players Only, Small World Sports, SportingbetUSA.com (formerly Betmaker.com), VegasUSA.com, the William Hill Organization and World Sports Exchange. Each uses LivePerson’s real-time eCRM solutions to communicate with their customers.
With more than one million gamblers using online gaming sites every day, it has become critical to address the concerns and questions of these Web sites’ patrons in the most immediate and cost-effective way possible. With real-time customer service technology provided by LivePerson, Web companies can communicate with many customers at the same time in a cost-effective manner.
“In a field like gaming, there cannot be any unanswered questions before making a wager–and wagering can be very time-sensitive–so real-time communications between the Web sites and their customers is the only answer,” said Larry Wasserman, VP of Marketing for LivePerson.
Additionally, LivePerson provides its chat services in 14 languages, enabling internationally- active e-businesses, such as gaming sites, to communicate with customers around the globe.
“Our customers are from all around the world, so it was necessary to find a solution that could function in a variety of languages,” said Mike Edward Katz, VP of Marketing for Betzone.com, an international gaming site located in the United Kingdom. “LivePerson is able to do that for us in English, French, German, Spanish, Italian and Portuguese.”
LivePersonis a leading application service provider (ASP) of technology that facilitates real-time sales and customer service for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real-time, thereby enhancing the online shopping experience. The service offers clients the opportunity to increase sales, lower customer service costs and increase their responsiveness to customer needs. LivePerson currently has over 800 signed clients.